Royal History

The "Royal" organization as we know it today got it's start in Birmingham, Alabama in 1958 under the leadership of John A. Williamson. The "Key-Royal" Automotive Company was primarily in the retail automobile business. With many other associate dealerships around the USA, we are dedicated to building professionalism, people, opportunities, and wonderful experiences in automobile retailing.

Royal's History in Tucson:

Mr. Paul Weitman acquired ownership of the Speedway/Columbus location in March 1977.
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In our 30 + years in business we have sold and serviced thousands of vehicles to happy customers that keep coming back to us because they know they were treated like family.

Timeline:

MONTH 19XX: Suzuki Dealership Opens at 5920 E. Speedway
MONTH 19XX: Kia Dealership Opens at 5920 E. Speedway
MONTH 19XX: Kia Dealership finds a new home at 22nd & Swan
MONTH 200X: Jaguar & Land Rover location opens at the Tucson Automall
June 2007: Newly expanded used car lot opens at Automall complete with electronic sign.

Whether it be purchasing, servicing, or getting advice about your vehicle, Royal exists to serve its customers. Our entire staff is held to a high standard and work ethic with the directive that customers always come first. Because we hire such quality employees, our turnover rate is extremely low which results in better continuity of care for our patrons.

A Fast, Fair & Simple Philosophy:

In late 2008 we adopted a highly researched and streamlined selling method we like to call "The Fast, Fair & Simple Process."

The result has been phenomenal!

• All our vehicles are marked with our lowest price up-front so there is no need to worry that you are getting a good deal.
• There are no games with the price – we research the competition daily and price accordingly.
• Our Sales Consultants are no longer paid on commission.
• We implemented a 72 hour buy back guarantee on any vehicle we sell.
• We offer full disclosure on how we determine trade values.
• We will buy your old vehicle even if you don't buy a new car from us.
• You only deal with one sales consultant during the whole process (no Finance Department Representatives or Managers trying to up-sell you).

Read all the details of this wonderful process by clicking HERE!